When first venturing into the world of content creation, you’ll likely hear the advice to “niche down” repeated frequently. This concept suggests focusing on a narrow subject area to build a clear identity and loyal audience. While this works well for many, not everyone finds it easy—or even desirable—to follow this path.
Why Niching Down Isn’t for Everyone
Problem: For some, the challenge lies in finding their passion or direction. But for others, like myself, the struggle is quite the opposite: having too many interests and passions, making it difficult to commit to just one. If you resonate with this, you might feel torn when the majority of advice urges you to limit yourself to a single niche.
The reality is, life isn’t one-dimensional, and neither are our problems, curiosities, or creative desires. Look around you—how many diverse ideas and topics capture your attention at any given moment? The idea of shrinking yourself down to just one thing can feel restrictive and almost suffocating.
In my search for a different perspective, I found myself wondering if there was a voice out there advocating for not having a niche. Surprisingly, it was difficult to find this viewpoint being discussed.
- Others, like myself, have too many interests and passions.
- Feeling torn by advice to focus on a single niche is common.
- Life isn’t one-dimensional—neither are our interests or problems.
- Many diverse ideas and topics capture our attention daily.
Possible Solution – Gary Vee’s No-Niche Approach
See Gary Vee. Whether you agree with all of his ideas or not, I believe in critically assessing information from a variety of sources. What stood out to me was his perspective on the “no-niche” approach. Gary Vee believes that if you don’t have a niche, then you are the niche. People are drawn to you because of your unique combination of interests and personality. In his own career, he doesn’t confine himself to a single topic—his content spans wine, entrepreneurship, NFTs, cryptocurrency, philosophy, and more.
It’s important to recognize that neither approach is inherently better. Even some of the biggest companies started with a niche but are not in a niche anymore. Some creators thrive by focusing on one topic, while others flourish by embracing the breadth of their interests. Ultimately, the decision comes down to your own creative preferences and goals. This message resonated with me, and I’m sharing it in the hopes that it provides you with an alternative way to think about your content creation journey. There’s room for both approaches, and it’s about finding what feels authentic to you.
You Still Need a Marketing Strategy, If You Don’t Niche Down
Regardless of whether you choose to niche down or adopt a broader approach, it’s important to recognize that you still need a solid marketing strategy to succeed. A strategic plan is essential for reaching the right audience, building your brand, and growing your platform. Even if you’re starting out with broader content, it makes sense to begin with a more focused topic for a specific time frame.
Comparing Niche and Broad Content Creators
When I want to learn something new, I often start by observing my own behavior. Here’s what I’ve noticed when it comes to…
Creators with a Niche:
- When I’m researching on a specific topic, I’ll engage with content that’s directly related to it. I stay on the website or video only as long as I’m learning about what I’m researching. I don’t usually return unless the content is exceptional or brings something truly unique to the table—like Dr. Axe, who stands out for me as a reliable expert in health.
Creators without a Niche:
- On the other hand, when it comes to creators with broader content, my engagement is often less about a single topic and more about the person behind the content. These creators draw me in because of who they are and the wide range of perspectives they share. I might stick around to see how they approach various subjects, because of their values or story, whether it’s personal development, business, or lifestyle.
Conclusion – The Power of Influence: Why We Follow Certain People
Maybe by following people with certain attitudes and broad interests, you’ll be introduced to something you hadn’t considered before.
We are influenced by the people around us, their ideas and energy shape us in some way, often without even realizing it. Just like how we naturally match our footsteps to the people we walk with, we tend to mirror the actions and behaviors. This is why it’s so important to surround ourselves with people who inspire and push us toward our goals. Exactly THIS is the foundation to becoming a niche.
It’s not just about their output of information but the energy, mindset, and determination that could be values for people to stay in tune with a certain creator.